The Ins + Outs of Instagram Planning

The Ins and Outs of Instagram Planning | Lux + Vita

The Ins + Outs to Planning your instagram posts

Figuring out what you’re going to post on Instagram doesn’t have to cause anxiety

Okay, so I know I’m not the only one who struggles with knowing what on earth to post next on Instagram. We’ve got so many other things to do in our businesses besides figure out what to write about on IG! Trying to keep up with social media can be just downright overwhelming. And trying to figure out what to post next? That’s the worst part of all!

Which is why I’ve created this post—to help you discover your 3 themes and the topics that fall under each one so that you don’t have to struggle with what to post! Make sure to grab something write with or pop open that Google Doc because I’ve got some Action Steps for you!

01 | Define your goal

Everything you do in your business needs goals to keep you moving—that includes social media! By using goals to plan your posts, you’ll be able to better serve your clients and grow your business. After I determined my goal for social media I took a look at my past posts and realized that I hadn’t been posting enough content that’d help me reach my goal. Now that I have written down a goal and planned everything out, I’m more confident in reaching that goal.

Action Step #1: Take a few minutes to write out your social media goal(s).

Step 1: Why are you on Instagram
Step 2: Who do you want to reach
Step 3: What do you want people to feel when they see your feed

02 | Determine your topics

Sometimes the hardest thing with social media is figuring out what to say. I know I struggled with knowing what to write about before I determined what my 3 main themes were and the topics that fell under them. Need some inspiration? Take a quick scroll through other IG accounts in your field and see what they’re talking about and more importantly how their followers are reacting (or not). Below is an example of the topics I talk about at Lux + Vita.


Action Step #2: Write down all of the things that you talk about on social media

Get as messy as you need to be—just start making a list and don’t mind about making things in any particular order, that’ll be next. As your business grows and changes your topics may vary, so don’t be afraid to nix some of the things that you’ve posted about in the past if it doesn’t fit the current direction of your business.

Need some inspiration? #FridayIntroductions, styled shoots, work in progress, client work, behind the scenes, personal, inspirational quotes, books/podcasts/blog posts, business tips, tools you use, freebies, holidays, tutorials, courses, promotions, etc. 

03 | Define your themes

Get as messy as you need to—just start making a list and don’t feel like hour list has to be organized, that’ll be next. As your business grows and changes your topics may change, so don’t be afraid to nix some of the things that you’ve posted about in the past if it doesn’t fit the current direction of your business.

Need some inspiration for themes? Lux + Vita’s 3 themes are: Education, Business, and Design. Below is a peek at the topics that go with each theme.


Action Step #3: Organize and define your themes

Step 1: Grab a 3 colored pencils or highlighters
Step 2: Go through the topics you just wrote down and start color coding the topics based on their similarities
Step 3: Name the themes that you’ve chosen for each color
Step 4: Below each theme write the topics that go with the theme

04 | Plan your posts

Woo! You’ve figured out your social media goals, chosen your topics and themes, so now it’s time to plan your posts!

There’s a lot of people out there who are fantastic at planning their feeds a month (or more!) in advance. Yeah... I’m not one of those people. I’ve found that by planning in smaller chunks, it’s less overwhelming to plan my social media posts, which overall helps me create a more intentional and engaging feed that helps me achieve my social media goal. Currently, I’m planning 9-posts at a time which has helped me be more consistent on social media. If you’re struggling like I was with actually planning your posts, I’d suggest trying out this 9-post method, I’ve found it a lot less daunting and easier to sit down and actually do.

Wrapping it up

There are so many other things that can be said about social media from when to post, what scheduling app to use, what hashtags to use, so I’ll save all that for another post. The biggest thing I want you to take away though is that planning your social media doesn’t have to be overwhelming or intimidating.

So here’s to helping you not feel overwhelmed!


P.S. I’d love to know what your themes and topics are—share them in the comments below!


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