5 Things You Need to Update on Your Website
I've got 5 tips quick tips for you on what you should update on your website every year (or hopefully more often than that).
Updating your website tends to be at the bottom of your list as you’ve got a lot more to do than to update some of those pesky details on your site.
Take 10 minutes today to do a quick audit on your site for these 5 things:
01 | About Page
There’s a lot of people out there that (shockingly) don’t have their name ANYWHERE on their website. Like not even on their about page. Um. Why. Even for those whose name is their business (i.e. if instead of Lux + Vita it was like Liz Strong Design) you still need to have your name written somewhere on your about page. It’s kind of like walking up to someone and introducing yourself without ever saying your name.
Bonus tip - if your name is hard to pronounce or it’s commonly just butchered try adding in a how-to-pronounce-my-name to the page. With one of my clients, Ku’u, she has a beautiful name but it’s super long and hard to pronounce if you’re not Hawaiian.
So, on her websites about page, we put her full name because it’s just that awesome, but we also put her nickname which she generally goes by and a fun way of how to pronounce it.
02 | Check Those Rates
When was the last time you updated your prices? Did you remember to update your website to reflect those prices? Even if you don’t post your full rates on your site you should at least have your starting rates. It’s not only going to save your visitor time if you’re way out of their budget but it’s also going to save you time from having to weed out those that can’t yet afford your rates.
03 | Contact Page
It may seem like a no-brainer but I still feel like I have to say it.
Do you have a contact page? One single page that has your contact information, office hours, email/phone, social media links, contact form and all that jazz? If not I kinda need you to stop what you’re doing and go make one. Please. I can’t tell you how often I’ve struggled to find someone’s contact information because they’ve hidden it on a random page that I wouldn’t have thought to go to contact them.
Even if you’re not into a dedicated contact page or form the least I recommend you doing is adding your email address and/or phone number to the footer of your site. That way on every page in one place at least there’s a way to contact you.
04 | Footer
So this one may seem a bit ridiculous to add but as a website designer, I kinda would be failing if I didn’t bring it up.
Your footer. At the bottom of your site is generally a couple of key pieces of information that you should always make sure are up-to-date.
- Is the year current? Your name/business name and either the current year or the years you’ve been in business. For example, in mine, I’ve been in business since 2016 so mine is © Lux + Vita LLC 2016-2018. Feeling lazy? There’s a site for that. Literally, you can pop in a piece of simple code and NEVER have to update the year in your footer again. You’re welcome. Just go here for the details.
- Basic Contact Detail(s). This one is more of a personal preference but I’ve always found it wicked helpful to have especially if your contact page isn’t literally called “contact”. I recommend adding in an email address (with a direct link) or a phone number so that people can contact you no matter what page they’re on. I’d also recommend adding in the city (or at least) the state you’re in especially if you’re a location-based business (for SEO purposes).
Sooo for legal reasons that I can’t explain (since I’m totally not a lawyer), you need to have a page on your website that lists a few different things. Typically it needs to explain what information it’s collecting, how it’s stored and how it’s used. Most times it’s just saying you’re tracking via Google Analytics and that you’re collecting their information if they fill out a contact form or email signups. It also needs to have a section with terms - how can people use/not use your site and the content on it etc.
*Some of the links above are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase. I only promote products I've actually used and believe would be useful or beneficial to others.