Why you should use MailerLite to send emails to your list
I’m a little bit of a systems and efficiency tips hoarder. Like I’m working on an entire Pinterest board for all of the blog posts I’ve discovered that talk about systems, efficiency, programs, all that good stuff. Because who doesn’t want to improve their business? I mean seriously, if you were able to save even an hour every day from having to be in the weeds of your business wouldn’t you want to know how to do it? Think about it, that one hour you could spend with your family, friends, on new hobbies, or (shocker) on your business. Believe me there’s a difference between working on and in your business. Maybe at a later time I’ll dive into what those difference are, but for now let’s talk about one thing that you can be doing to save yourself some time on. Email marketing.
As a former Communications Director for a multi-site church, I’d like to say that I know a thing or two about sending newsletters. I mean for that job alone in at least a year I sent at least 4 emails per month to our subscriber list - not to mention the targeted emails for various subscriber groups or special occasions.
So what’s my favorite program to use?
Over the years I’ve tried the fan favorites, Constant Contact and MailChimp, and have landed on...MailerLite!
01 | Did someone say free?
I did! And so does MailerLite! At my job as a communications director this was probably one of the top reasons I moved us from MailChimp to MailerLite - you can send as many emails per month as you want to up to 1,000 subscribers. Everyone else has a limit of how many subscribers you can send an email to per month and if you’re sending your entire list an email at least once a week plus maybe one or two others targeted to specific groups in your list, you’re bound to hit the free account limit. While I may not have a huge list right now, knowing that I can send unlimited emails to my list without having to upgrade my account is a huge plus.
02 | Capture That Info
One of my current favorite reasons for having MailerLite is that there are 3 ways you can get subscribers. You can create a popup for your website, a landing page, or embed the form in your website. What I love is that you can use all 3 at the same time and even do multiples of each depending on your needs. Currently, I use the embed form on my website throughout my site and in each blog post (for those who aren’t yet subscribed). I also use the landing page on my social media accounts so that people can simply click the link and subscribe on a page specifically designed for getting subscribers (https://www.subscribepage.com/lvsubscribe).
I highly recommend that you put multiple subscribe buttons on your website; some great places to try:
- Halfway down your homepage
- The footer of your website (so it appears on every page)
- Halfway through each blog post - Maybe even create a special one that sends those who subscribe from that one a special freebie related to your blog post! Need help figuring out how to do that? Shoot me an email and I’ll tell you how!
03 | Templates. Templates Everywhere
I think templates are fantastic, especially when used as a starting base. MailerLite is filled with some great templates, they even show you examples of how other MailerLite users have designed their templates. I love seeing what potential designs I can create myself or even easier, adjust what templates they already have to fit my needs.
If you use a template I highly recommend customizing by adding your branding and with their drag and drop editor you can easily switch up the location of that text box or image you just added without having to delete everything above it.
Wrapping it up
After writing this post I think I’m going to have to do a part 2 because there are so many more features in MailerLite that I think you’d love!
So...like what can I be expecting in part 2 of this post?
- Auto Resend (to those who don't open the first email you sent)
- Automation (think welcome sequences)
- Segments (group your subscribers based on different actions)
Excited to dive into this with you!
P.S. I'd love to know what you're using to send emails out—share it in the comments below!