When it comes to determining whether you should use Squarespace or Wordpress there are several factors that come into play—from themes and support to cost, which one is your favorite to use?
I’m a little bit of a systems and efficiency tips hoarder. Like I’m working on an entire Pinterest board for all of the blog posts I’ve discovered that talk about systems, efficiency, programs, all that good stuff. Because who doesn’t want to improve their business? I mean seriously, if you were able to save even an hour every day from having to be in the weeds of your business wouldn’t you want to know how to do it? Think about it, that one hour you could spend with your family, friends, on new hobbies, or (shocker) on your business. Believe me there’s a difference between working on and in your business. Maybe at a later time I’ll dive into what those difference are, but for now let’s talk about one thing that you can be doing to save yourself some time on. Email marketing.
Okay, so I know I’m not the only one who struggles with knowing what on earth to post next on Instagram. We’ve got so many other things to do in our businesses besides figure out what to write about on IG! Trying to keep up with social media can be just downright overwhelming. And trying to figure out what to post next? That’s the worst part of all!
Understanding your website analytics can be overwhelming but is absolutely key to learning how to better market your business. Lately I’ve been reading tons of blogs, articles and even took the Google Analytics course to learn how to understand and set it up. Since setting up GA and HotJar, a heat-mapping & recording site I’ve learned exactly what site visitors are looking for, what they’re skipping, and how I can better set up the flow of my website to reach my end goal: new clients.
I used to struggle with the fact that Instagram didn’t allow you to add clickable links to the captions or comments, or that you only could have one link in your bio. But then I discovered Linktree. Linktree houses multiple links (and tracks them!) so that you can utilize the single bio link available in Instagram to its fullest potential.