Understanding your website analytics can be overwhelming but is absolutely key to learning how to better market your business. Lately I’ve been reading tons of blogs, articles and even took the Google Analytics course to learn how to understand and set it up. Since setting up GA and HotJar, a heat-mapping & recording site I’ve learned exactly what site visitors are looking for, what they’re skipping, and how I can better set up the flow of my website to reach my end goal: new clients.
I used to struggle with the fact that Instagram didn’t allow you to add clickable links to the captions or comments, or that you only could have one link in your bio. But then I discovered Linktree. Linktree houses multiple links (and tracks them!) so that you can utilize the single bio link available in Instagram to its fullest potential.
I was scrolling through Facebook and saw a question from someone in one of the groups I’m in asking how to get their Instagram stories looking like one of the popular brands they follow. After answering her question with the tips I’ll share below, I realized, a lot of people have no idea just how amazing Instagram stories can be for their business.